Experience

Habitual: CEO

San Francisco — 2015-Present

User experience and strategy in banking & custom finance applications. Clients: Treasure Finance, Sodexo, TaxAct, Her, B8ta Retail, Coinage, Crowd-up...

Galileo Financial Technologies: Principal designer

San Francisco — Jul 2021–Mar 2023

Leading company-wide workstreams and overall Galileo experience in a continuos, singular journey throughout Galileo lifecycle. Seating design strategy and long-term decisions.

PwC: Principal designer

San Francisco — Mar 2018–May 2021

Leading the product experience design, including research, strategy, UI, and interaction design. Currently overseeing two products: US sales tax determination tool and AI governance.

Security First: Lead UX/UI Designer

Remote — 2013-2022

Umbrella is an application that provides the user with information on what to do in any given security situation and the tools to do it. The app is specific to the risks faced by HRDs and adapted to many different cultural contexts. Leading product design and strategy across platforms (Android, iOS, Web) and marketing website, as well as conducting user research and UX strategy.

App Annie: Senior UX designer

San Francisco — Mar 2017-Sep2017

Leading design and strategy on the headline feature on the 2017 roadmap. Working closely with UX researcher to conduct user and usability research.

Moni Technologies: Lead UX/UI designer

London, UK — Jul 2014-Jun 2016

Moni is a person-to-person money transfer app designed to simplify how people send money home to their friends and family abroad. Leading cross-platform design (iOS, Android, and web) - UX and UI design. First cohort Techstars London.

Dattch/HER: Design and Technical Lead

London, UK — May 2013-Jul 2014

The leading dating and social network for lesbian, bisexual, and bicurious women. Dattch is an all-female app that lets you chat, flirt, and meet with great women in your area. Leading design strategy, research, and UX/UI design for iOS and Android app as well as marketing website and a cross-functional team of developers.
Won the Best Design Award at LAUNCH Festival 2014 San Francisco. YCombinator S15 batch.

Lorem Ipsum: UX/UI Designer

Celje, Slovenia — Dec 2006-Jan 2014

Tailored UX/UI design for major Slovenian banks and post offices, contributing to a new channel of business and a digital transformation.